Sime Darby Properties

Sime Darby Properties is one of Malaysia's largest property developers, responsible for some of the country's most significant township and residential communities, and wanted a bolder, more contemporary way to present its portfolio of developments to prospective buyers online.

We designed and prototyped a new website and digital campaign built around a Netflix-inspired browsing UI, letting visitors explore townships, property types, and lifestyle content the way they'd browse a streaming platform, rather than a traditional real estate listings page. The concept was built around distinct buyer personas, from young families looking for their first home to investors comparing townships, with content and property recommendations tailored to how each type of visitor actually shops for property. We managed the project end-to-end, from early concept through to a fully interactive prototype ready for stakeholder review.